Jara Mite comes from the native dialect of Ngada region, which is mean the black horse. Jara means horse and Mite means black. Historically, locals are using horses as the transportation mode, and to carry commodity products to the market. The present of horses in the past, were important for the community in Ngada region, because of the terrains and the lack of other transportation mode.
Today, horses are replaced by cars, motorcycles and trucks. Demand for horses is low, in addition the cost to maintain horses are too high for the locals. Unfortunately, these local horses are listed as endangered species. To appreciate and to promote the local culture, we’ve decided to use Jarra Mite for our Specialty Green beans Coffee logo.